When planning high-impact advertising in New York City’s iconic Times Square, understanding the Times Square billboard cost for a day is crucial. Brands continuously seek clarity on pricing and value - so let’s break it down using real figures from PRtoSKY.com.
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What Drives the Times Square Billboard Cost for a Day?
The Times Square billboard cost for a day can vary widely based on location, screen size, audience reach, and whether the display is digital or static. As noted by PRtoSKY, prices can range anywhere from around $10,000 to several hundred thousand dollars per day, depending on which screen you're targeting and the visibility it provides (PR to SKY).
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Key Advertising Options:
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Nasdaq Tower 1‑Day Campaign: This premium digital billboard starts from $17,500 (tax included). The ad runs for 15 seconds and will be displayed approximately 200-300 times. The package includes creation of the artwork and professional photo and video documentation; your campaign also receives a press release distributed across over 100 global media outlets like Business Insider and DigitalJournal
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MiFi (Midtown Financial) Building Times Square - 1‑Day Campaign: Positioned at MiFi Tower, this option costs $27,000 (discounted from $30,000) for a full-day run.
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Times Square Info Monitor - 1‑Day Campaign: For those on a tighter budget, this smaller digital screen option runs at $1,200 for a day - an ultra‑affordable alternative for high-visibility exposure in Times Square.
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Price Comparison: Understand Your Options
Let’s take a closer look at how these offerings compare:
| Advertising Option | Cost (1 Day) | Impressions / Specs |
|---|---|---|
| Nasdaq Tower Digital Billboard | From $17,500 | ~200-300 displays (15 sec each) |
| MiFi Building Digital Billboard | $27,000 | One-day exposure |
| Times Square Info Monitor | $1,200 | Compact digital display |
| General Times Square Range (via PR to SKY) | $10,000-hundreds of thousands | Varies by screen type/location |
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Why the Times Square Billboard Cost for a Day Can Vary So Much
Several factors influence the pricing:
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Location & Prestige
The Nasdaq Tower is one of the most prestigious displays in Times Square - commanding higher rates due to its global visibility and iconic status. -
Display Type & Reach
Larger digital boards with frequent rotation (200‑300 times across the day) offer much higher engagement compared to smaller screens like the Info Monitor. -
Production & PR Value
PRtoSKY’s packages often include not only display time but also content creation - like artwork, photography, and press distribution - creating added value beyond just screen time.
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Is the Times Square Billboard Cost for a Day Worth It?
For many brands, the answer is yes - and here’s why:
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Massive exposure: Times Square sees millions of daily visitors and extensive social media visibility, offering an unmatched platform for brand awareness.
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Media amplification: PRtoSKY complements billboard exposure with press releases featured across top-tier platforms - extending reach beyond physical display.
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Flexible access: The availability of options from $1,200 to $27,000 means brands of all sizes - whether startups or enterprise-level - can find a fit.
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How to Book Your Times Square Billboard
Here’s a step-by-step guide:
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Identify your budget and objective - choose a screen type aligned with your goals (prestige, reach, visibility).
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Visit PRtoSKY.com - explore options like Nasdaq Tower, MiFi Building, or the Info Monitor.
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Review the “1‑Day Campaign” details - for instance, Nasdaq starts at $17,500 including creative and PR coverage; Info Monitor is $1,200.
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Select your display and contact PRtoSKY - some options (like MiFi or Nasdaq) require you to contact for final pricing; others let you purchase directly online.
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Approve or customize your creative - you may supply artwork or have PRtoSKY create it for you.
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Finalize scheduling, confirm campaign length, and book your slot.
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Launch your campaign - enjoy the visibility, documentation (photo/video), and media amplification provided by PRtoSKY.
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Final Thoughts
When evaluating the Times Square billboard cost for a day, you’ll find a wide spectrum - from $1,200 for a compact Info Monitor display up to $27,000 (MiFi) or $17,500 and up (Nasdaq Tower) for premium digital experiences. The pricing differences reflect location, scale, creative inclusion, and media support.
Whether you’re looking to make a bold brand statement or maximize ROI with a cost-effective exposure, Times Square remains one of the world's most powerful advertising locations - made even more accessible through PRtoSKY’s flexible packages.