Last week, we put three companies on the biggest screens in the world - back to back.
A $100M funding round. A flagship NYC event. A 15-year anniversary. Three different milestones, three different industries, all live in Times Square within seven days.
When your company hits a milestone, where does the world find out?
For three very different companies - Primer, Gradial and CallRail - the answer was the same: Times Square. Not a press release buried in a journalist's inbox. Not a tweet lost in the algorithm. The biggest screen in the world.
The Work Speaks for Itself
PRIMER had just closed a $100M Series C. That's a fintech milestone that deserves more than a blog post. We put their announcement on the NASDAQ billboard in Times Square. When the market opened that morning, their investors, partners, and competitors all saw it in real time — on the most recognizable screen in the world.
That's what a funded startup looks like when it knows how to make an entrance.
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Gradial had a different challenge: an event to promote. "Gradial Frontier" was their moment to make noise in NYC ahead of a major industry gathering. We ran Times Square billboards (Midtown Financial (MiFi), Nasdaq, One Times Square #2 and 20+ street monitors) to build buzz and credibility before a single attendee walked through the door. Event promotion isn't just about the event itself - it's about the narrative you create beforehand. We helped build that narrative at scale.
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CallRail turned 15. Fifteen years of "connecting the dots between campaigns, conversations, and customers." That's a legacy worth celebrating publicly. We put their anniversary on a Duffy Square screen — visible to millions of people on the most photographed corner in the world. This is what their campaign looked like:
Real screen. Real city. Real milestone.
The Pattern: Different Industries, Same Stage
These three campaigns have almost nothing in common on the surface - fintech, AI/events, B2B SaaS. Different buyers, different buyers' journeys, different objectives.
But they all needed the same thing: a milestone big enough to demand a global stage, and a partner who could get them there fast.
That's what PR to SKY does.
No other agency handles major milestones across industries the way we do. Funding announcements, product launches, anniversary celebrations - we run them all, and we run them on the same stages that brands ten times the budget are competing for.
Why Times Square, and Why Now
The average Super Bowl ad costs $7M for 30 seconds.
Our premium Times Square placements (5 Spectacular Billboards) run $39K/day.
You're reading that correctly. For less than 1% of a Super Bowl buy, you can own the world's most recognizable screen for a full day - with artwork, press distribution, and on-site photo/video crew included.
The math isn't close.
And if $39K is more than your campaign calls for, our entry-level packages start at $5K/day. Same offer. Same process. Same stage.
The Turnaround That Makes It Possible
Most agencies would tell you this takes months.
We do it in 24-48 hours - from creative to placement to going live.
Artwork is handled. Press distribution is handled. On-site crew for photo/video is handled. You tell us your milestone, we put you on a billboard.
The Bottom Line
We don't work with just one type of company. We work with companies that have something worth announcing - and a stage worthy of the moment.
If that's you, visit prtosky.com or send us a direct message to check availability.
Because your competitors are probably still drafting a press release.